BASSAM FATTOUH

Driving E-commerce Growth Through Intelligent Performance
& UX Optimization

Overview

E-commerce brand scaling across GCC markets. Transition from early-stage to high-growth phase. Website relaunch + new app ecosystem introduced. Strong reliance on performance marketing & seasonal campaigns. Based on performance overview and transition phases

The Challenge

Converting high traffic into actual purchases
Managing multi-market performance (Lebanon, UAE, KSA)
Balancing engagement vs conversion efficiency
Scaling revenue without sacrificing ROAS efficiency

Strategy

Full-funnel approach across Meta + Google PPC. Leverage high-intent search + discovery social. Focus on hero products & seasonal drops. Introduce UX optimization for faster purchase journeys. Market prioritization based on ROAS performance. Meta drives add-to-cart, Google drives conversion

The Results We Achieved

$80.6K annual revenue

+124% second-half growth

+147.9% peak monthly growth (May)

+134% add-to-cart increase

+77% purchase rate increase

+147% increase in active users

ROAS performance:

Lebanon: 15.8x

UAE: 4.4x

KSA: 2.9x

Enhanced the digital presence through a redesigned, user-friendly website with faster performance and improved image quality

Key Takeaway

By combining performance marketing with UX optimization and data-driven market prioritization, Bassam Fattouh successfully scaled from traffic-heavy engagement to high-efficiency, conversion-led growth.