Japan Tobacco International (JTI)

Overview

Japan Tobacco International (JTI) partnered with Reflection to manage and optimize its duty-free retail presence across Egypt, Lebanon, and Jordan (Amman) Duty Free locations. The project focused on enhancing brand visibility, driving consumer engagement, and ensuring seamless retail operations across airport travel retail environments.

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The Challenge

Maintaining consistent brand execution, product availability, and promotional visibility across multiple duty-free markets while coordinating with airport authorities, duty-free operators, warehouses, and retail teams.

Strategy

  • Retail staffing and team management
  • Merchandising and planogram execution
  • Consumer engagement and sales support
  • Promotional campaign activation
  • Stock monitoring and replenishment
  • Display management and retail visibility
  • Competitor analysis and market reporting
  • Airport and duty-free stakeholder coordination
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The Results We Achieved

Successfully managed JTI retail operations across 3 countries.

Increased product visibility through strategic display placements.

Improved stock availability and retail execution.

Enhanced consumer engagement through dedicated brand representatives.

Delivered ongoing retail intelligence and performance reporting to support business growth.