MINISTRY OF ECONOMY & PLANNING

Precision Targeting at Global Events Through Location-Based Intelligence

Overview

Campaign aligned with the World Economic Forum in Davos, Switzerland. Objective to engage high-value global decision-makers and attendees. Focus on reaching users in exclusive, high-profile environments

img

The Challenge

  • Reaching a highly niche and influential audience
  • Operating within a limited geographic and time window
  • Cutting through noise during a globally competitive event
  • Creating impact that extends beyond the event itself

Strategy

Deploy live geo-targeting around Davos event locations. Target users across key Points of Interest (POIs). Leverage premium publisher environments for credibility. Build audience segments for future retargeting and scale

img2

The Results We Achieved

0.24% CTR achieved

Exceeded benchmark target of 0.2% CTR

Strong engagement from a high-value, niche audience

Key Takeaway

By leveraging real-time geo-targeting and premium digital placements, the campaign successfully engaged an exclusive global audience, delivering above-benchmark performance while building scalable audience assets for future growth.